The New Switch = Your Kid Gaming Everywhere!

Desmond Brown pic
By Desmond Brown

Parents, have you ever thought “Well, at least they’re not gaming here in the (car, restaurant, doctor’s office, bathroom, …)!”

Kiss that thought good bye. Maybe you’ve heard of or have a Nintendo Switch. It’s built to be portable, but mostly people still hook it to their TVs. However, Nintendo is about to release its Nintendo Lite. It cost $100 less, and it’s really meant to be portable. It doesn’t hook to your TV and it maintain’s its high graphic quality on the go.

But now you’re thinking, “Well, what’s wrong with that? Mario Bros.? Zelda? Donkey King?”

Nintendo has that game?

But did hear? Nintendo is growing up. Yes, that’s right. Nintendo now has games on the Switch like Batman, L. A. Noire, Doom and Skyrim. All dark cop or monster type games. And they even have South Park: The Fractured But Whole.  Want your kid walking around Wendy’s repeating lines from that TV show?

Of course, you don’t have to buy those games for them. But see our other gaming blogs to learn how easy it is for kids to get games.

The New Switch Lite

So how does the Switch Lite differ from the regular Switch? As well as being smaller, it is lighter, has a more traditional directional pad, has a slightly longer battery life, and does not have the HD rumble or IR features. It will come in new shades of yellow, grey, and turquoise. The Switch does use cartridges but it can also download games straight onto the system from the Nintendo E-shop.   The Lite will be available worldwide September 20th this year.

The New Nintendo Switch coming out Sept. 20th, 2019

It’s important to recognize that these systems have far higher fidelity graphics than even a decade ago. You’ll want to set up the parental controls on your child’s Switch in order to limit what your child is able to play or see.

And remember, the trend of high-quality 3D games being played on the go is not going to stop – it is only going to grow.

Useful Links:

You can see more Switch details here.

If you want to explore what’s available, you can find games for the Switch on these sites:

https://www.nintendo.com/games/switch/

https://www.amazon.com/s?k=switch+games&rh=p_89%3ANintendo&dc&encoding=UTF8%3F&qid=1562883628&rnid=2528832011&ref=sr_nr_p_89_1

Your PTA Can Help With Your Kid’s DIGITAL Life

pic of Erick Lauber
by Dr. Erick Lauber

Have you checked out your local Parent Teacher Association (PTA), or maybe the national PTA website? I recently had the chance to observe an excellent “Digital Families Community Event” held locally by the local PTA president, Kammi Cooper.

Kammi’s PTA Program for Horace Mann Elementary School

The program was provided by the National PTA, but tailored to the local community. It was interactive and fun for the kids and very informative for the parents. The families got to talk about screen time, creating and sharing passwords, favorite apps and social media sites, and what to share and not to share on the Internet.

Kammi was able to put on such an excellent program because she attended a PTA conference and was awarded a small grant to make this program happen. However, you don’t have to wait to benefit from the wonderful resources the National PTA has put together. I went to their website and clicked on the “Family Resources” and then “Digital Safety” buttons.

There I learned that the PTA has multiple programs sponsored by such Internet powerhouses as Google, Facebook, and AT&T.  I particularly liked one called “Smart Talk” put together by LifeLock.

The Smart Talk Program

It is an online learning module you can do with your kid. It helps you answer questions such as:

  • How much screen time is appropriate?
  • How to determine who should “friend” or “follow” your account?
  • When to share photos or videos online?
  • How to respond to negative comments or posts on social media?
  • Whether to use location-based services on apps?

At the end, you can print out the decisions you’ve come to and have it as a record (or kind of contract between you and your kid.) I thought it was excellent!

Go Get More Information

Raising a kid in a digital world is tough. You want them (and you) to be aware of how they spend online. You want them to be mindful of their online presence and footpring.

Check out your local PTA and see if they are hosting any of these programs. If they aren’t, why not initiate one yourself? 

And keep learning. This isn’t the exact same world you grew up in!

Useful Links:

https://www.pta.org/home/programs/connected

https://www.pta.org/home/programs/connected/smart-talk

Are Instagram “influencers” influencing your kid

By Katie Mest

We’ve already taught you what an influencer is (http://www.decodingtodaysyouth.com/what-is-an-influencer-and-whats-it-got-to-do-with-your-tween/). Influencers are either celebrities or ordinary people who are paid by a company to promote its products on social media.

Maybe what you don’t know are all the harmful products and practices that are popping up on your teen’s social media timeline as a result.

The big player in this game is Instagram. It works well for the influencers (and companies) because of its flashy pictures and cleverly worded captions. It screams “if you use this product, you too can have an Instagram profile as flashy or a body as perfect” as this person.

Well, Instagram recently released some news. And this going to 100 percent affect your kids.

 Soon you and your kids will see more influencers that you aren’t even following. That’s because soon brands will be allowed to promote their influencers’ posts and project them onto the screens of the young and impressionable.

 In a way, this is nothing new. Instagram already has sponsored posts that show up on your feed in between pictures of your friend’s cat and your coworker’s beach vacation. But now these will be labeled “paid partnership.”

Hey, we know you’re already worried about the kind of material your kid/pre-teen is taking in when they spend hours upon hours in front of their cell phones. So here’s a quick list of some products and ideas that have shown up on your kid’s timeline because of influencers.

Flat Tummy Tea

As the name suggests, this company wants you to believe that by drinking this tea, you will lose weight quickly and easily. A few of the Kardashians have come under fire lately for promoting this product. The company sells lollipops, shakes, and supplements as well as tea.

At this point, many experienced social media users know that Flat Tummy Tea is not only not effective, but it’s dangerous and unhealthy, but these are high school and college students. Younger kids may not be up on this kind of promotion. I think the products either “curb hunger” or “help with digestion,” which means to me maybe they make you sick.

Many influencers don’t actually try the product. They just post a picture with a caption that the company told them to include. Read more about Flat Tummy Tea’s Instagram empire here.

See also: any product that claims to be healthy while making you cut weight crazy fast.

YouTuber Logan Paul visiting a Japanese suicide forest

Yes, you read that correctly. Logan Paul posted a YouTube video of himself in the Aokigahara. This is a forest in Japan where many people go to take their lives. Regretably, he showed a body he had come across while filming.

To make matters worse, he kept the same attitude of his other videos and made jokes along the way. If you want to read more about it: https://www.washingtonpost.com/news/the-intersect/wp/2018/01/02/youtuber-logan-paul-apologizes-for-showing-body-in-japans-suicide-forest/?noredirect=on&utm_term=.b3cd12d5162e.

Using natural disasters to gain or keep attention

When wildfires broke out in California, many influencers took to social media to send “thoughts and prayers” to those affected.

While the captions might have matched the situation, some of the photographs definitely didn’t, such as selfies or perfectly posed, professional photographer pictures. It was a way for the influencers to stay on top of a trending topic while also gaining likes from being “sympathetic.”

So what can you do?

  1. Research. If your teen wants to buy something that they saw promoted on social media, do your own investigation before purchasing. Look up reviews. If it’s something that will be ingested, like a supplement or diet tea, check the ingredients and find out what’s really in it. Also, look for any possible side effects.
  2. Talk. Ask your kid what kinds of things they’re seeing on social media. How do they feel about them? Do they think the influencer actually uses the product or just gets paid to post about it? Open up the conversation so they know that those influencer reviews aren’t always truthful or thorough.
  3. Be present on social media. Not in a snooping way. But it won’t hurt to make your own account just so you know what’s going on in that social media universe. Follow news stations. Follow celebrities. Get a glimpse of what your teen is seeing on their screen.

Here are more helpful links:

Maybe Your Kid Is Not Ready for The “Barstool”? (“Barstool Sports” that is!)

By Seth Woolcock

I first came across Barstool Sports during my freshman year of college. Thankfully it was then, and not sooner.

Barstool Sports logo

Parents, while you may not know very much about Barstool Sports, you may have come across their logo (seen above). Maybe you’ve seen their memes, like “Saturdays are For the Boys.” (By the way, that slogan is so popular, Barstool’s founder, Dave Portnoy, trademarked the slogan in 2016. At one point he even threatened to sue the NFL because “they jacked our slogan” when they used a similar phrase on a t-shirt design. Story is here.)

What is “Barstool Sports”?

Barstool started as a print publication in 2003. Then it focused on gambling advise and fantasy football projections. However, it was relaunched in 2007 as an internet blog that Portnoy filled with entertaining content that some found to be “rude, crude, sexist and often mean-spirited,” said Entrepreneur contributor Jason Ankeny in this article.

After selling a majority stake to the Chermin Group in 2016, the company continued to make headlines. Despite a controversy around a 2010 blog written by Portnoy that purportedly encouraged a “rape culture”, and hosting “Blackout Tour” parties in Boston where they were accused of promoting and allowing excessive and underage drinking, Barstool didn’t stop exploding.

So, ESPN jumped on the bandwagon. In October of 2017 they debuted “Barstool Van Talk”. However, the show was cancelled after its first episode because several employees, including NFL Live host Samantha Ponder, pushed for the show to be cancelled.

Are they important?

To be fair, the company does promote some charitable causes. It helped raise $250,000 after the Boston Marathon bombings. It teamed up with a Cleveland Browns quarterback last year to benefit Special Olympics Ohio.

Currently Barstool ranks number 4,700 in global internet engagement websites according to Alexa. This means it sure is popular.

The real issue is not whether the content is in poor taste or even rude, but rather what does this content mean for your kids, especially boys? Many argue this site finds it acceptable and even encourages vulgar behavior. It personally reminds me of a 6th year fraternity brother who lacks respect for women and any authority.  Is this what you want your kid exposed to?

Here’s my problem…

And though Barstool, I argue, certainly fosters just plain old traditional problems, like sexism and binge drinking, it’s also big on the new problems, like vaping. In fact, Barstool Sports blogger and personality Tommy Smokes appeared on Fox News last year supporting the overwhelming favorite vaping device for teens, JUUL. (See our recent blog post here about vaping and your kid.)

Hey, the world is full of digital influencers. But that doesn’t mean you shouldn’t evaluate some of them and help your kid make intelligent choices. Sure, Barstool might be fun for some grown up men – though I’m not endorsing it.  But you may want to keep your kid off of the “barstool” until they get some real life experiences under their belt. I mean, you don’t HAVE to act like a jerk just because you watch something on TV, the movies or the Internet. But if you watch it nearly every day? And your buddies are all watching it? And no one tells you not to? 

Well, what do you think happens?

Useful Links:

Jason Ankeny article: https://www.entrepreneur.com/article/229401

Story on “Blackout Tour” parties: https://www.huffpost.com/entry/barstool-sports-rape-joke_n_1293328

Article on ESPN cancelling show: https://www.si.com/tech-media/2017/10/23/barstool-van-talk-cancelled-espn-one-episode

Influence of Barstool Sports: https://www.alexa.com/siteinfo/barstoolsports.com

Do You Need a Family Game Night?

by Morgan Rihn

Family life is chaotic.

School events. Sports. Concerts. Church. Socializing.

Lots to do. It can seem pretty stressful sometimes. You’re running them around. Maybe you’re feeling you don’t have any real quality time with them.

So, have you considered a family game night?

My Family Game Nights

I grew up in a very rural area.  Hardly any neighbors. This meant no other kids close by I could play with. So my family and I ended up pretty close.

When we weren’t running around for school functions and sports, we would sometimes have family game night. Turns out, these were my favorite nights. Dad might teach us how to play poker or other card games. Maybe we’d break out an old board game like “The Game of Life”. Sometimes we’d play Wii sports games or Xbox Kinect games. If you don’t know, these are games where you actually get up off the couch and pretend to play ping pong or throw a bowling ball. We were very competitive, but playing these games was always fun. And it created a bond between us that I think will last forever.

Benefits of Family Game Night

Others have talked about the benefits of a family game night. This article at Www.cbc.ca talks about family game night can teach good sportsmanship.  No one really stays mad at a family for every long, and Mom and Dad are always there to role model how to be a good loser. You also learn how to take turns and follow rules. Sometimes you get to practice an actual skill. 

The article also says you can work on your communication skills, and perhaps even negotiation skills. You should see the wheeling and dealing we do playing Monopoly. And of, some games require cooperation and teamwork.

I think all of these are important to learn at a young age. You’ll use them over and over and family game night was one of the most enjoyable time I had while building stronger relationships with my family.

Family Game Night Ideas

If you’re stuck on what kind of games to play, here’s a brief list from Www.today.com. It includes classic boards games al the way to video games. Some of them are actually quite recent. Some of their picks include:

  • Trouble
  • Clue
  • Candyland
  • Operation
  • The Game of Life
  • Telestrations
  • What Do You Meme?

I also recommend the “get off the couch” video games that come with PlayStation, Xbox, or Wii. Coommonsensemedia.org has a list of family video games and includes things like “Family Game Night: The Game Show”, “Hidden Folks”, “Trivial Pursuit”, “Wii Sports”, “Disneyland Adventures”, “Just Dance”, “Guitar Hero”, and many more.

Lastly, if you’re looking for more active games, and ones that you may be able to conjure up from items laying around the house, consider “Minute To Win It Games”. This was a popular TV show, but now refers to a while category of games that are fun and can be completed in a minute or less. A quick Google search can provide you with a list of “Minute To Win It Games” with instructions and videos. Of course, don’t forget the old classics “Twister”, “Nerf Gun Battles” and “Legos”.

I think you’ll enjoy family game night. Give a few tries, however. If you haven’t done it before, it will take some experimentation to figure out your own “house rules”. You’ll see what I mean.  Enjoy!

Some useful links:

https://www.cbc.ca/parents/learning/view/family_game_night_is_more_than_just_fun

https://www.today.com/home/game-ideas-kids-adults-teens-family-game-night-t118566

https://www.commonsensemedia.org/lists/family-video-games

Best Game Ideas from Chaos and Clutter

Stress impacts your tween, too. Help them through it with these tips.

By Katie Mest

Everyone experiences stress, and each person deals with it in his or her own way. But does your tween know how to handle the stresses of life?

Stress is how the body responds to outside factors. This can be any kind of decision your body has to make.

We often think of stress as the way we feel when our boss hands us a large number of tasks to get done in a short period of time, or when we have to get our house cleaned before guests arrive. It’s overwhelming, frustrating, and overall exhausting.

So how does your tween deal with the stress in their lives?

Homework. Tests. Maintaining relationships. Any kind of pressures.

They feel it, too. So it’s important to talk with your tween to make sure they have healthy coping mechanisms for tough times.

Here are some ways to help your tween manage stress.

Understand how their bodies react to stress.

This could be increased heart rate, inability to focus, difficulty sleeping, etc. These factors can be extremely counterproductive to dealing with whatever is causing the stress in the first place. Knowing the signs of stress on the body ahead of time can help them process the situation.

Help them know what is in their control and what isn’t.

 Putting off that paper until the last minute will only lead to a stressful night, but planning to get it done ahead of the due date will provide time to go over it again and not worry. Free time is necessary to relax so the body can deal with conflict when it arises. If your tween can control what’s in their schedule, evaluate with them whether they are taking on more activities than they can handle.

Practice positive talk.

Stress can lead to negative self-talk, such as talking down to oneself and telling yourself you aren’t good enough. It leads to convincing yourself you aren’t capable of finishing it and can hinder your productivity for a decent amount of time. If this seems like a lot for an adult, think of how it is for a tween.

Find a relaxing activity.

One thing I’ve learned from my mom is that exercising and getting fresh air helps me get out of my head and get back to rational thinking. When I would get overwhelmed with work or overthink a situation, she would go on a walk around the block with me and talk things out. I could get out of my room and into a new environment, and it always left me in a better state of mind to take on my problem. You could try activities like exercising, meditation, listening to music, stepping away from the cause of stress for a little, taking deep breaths, etc.

One thing to remember is that the biggest way your tween learns how to handle difficult situations is by watching you.

So what do you do? Curse at it and yell? Or problem solve in a calm manner?

For more information on managing stress, visit the National Institute of Mental Health and CincinnatiChildrens.org.

Links to related content:

Quizlet: A new study tool? Or the easiest way for your kid to cheat?

By Seth Woolcock

In a world where technology is supposedly making learning “better and better”, is it “better” if every quiz and test is suddenly “easier”?

Welcome to the new world of online test help – the free app Quizlet.

It’s an app initially created to allow students to study items with online flash cards. It now also has a variety of learning tools and games.

But Quizlet is today so much more than a study aid. It’s actually one of the easiest ways to cheat on a quiz ever invented.

But is it popular? Does my kid even know about it?  Yes. If not now, then soon. Quizlet itself says more than two-thirds of high school students and one half of undergraduate students use Quizlet. 

I first heard about Quizlet my senior year in high school.  My accounting teacher told me a fellow classmate of mine had put all of the vocabulary cards on Quizlet. She said I could use it to study if I wanted to. I didn’t. I preferred old fashioned paper back then.

But once I got to college my use of Quizlet changed dramatically. Suddenly it seemed whenever I couldn’t find the answer to just about any general question, from any class, I could find it on Quizlet. From “Intro to Theater” to “Chemistry For Everyone”, Quizlet always had my back.

What is Quizlet?

So, a guy named Andrew Sutherfurland made Quizlet back in 2005. I’m sure he never imagined it would become as big as it is. Quizlet was originally just a site for virtual flashcards. Like the classic paper flashcards, these cards have two sides; one side with a term or a question and the other side with the answer.

After creating the cards, you could just test yourself or play a game like Match and Gravity.

Quizlet recently expanded by introducing Quizlet Diagrams and Quizlet Learn. Quizlet Diagrams is exactly as it sounds; diagrams that help you study. Quizlet Learn is powered by Quizlet’s new learning assistant platform that helps create an individualized study plan for each student. For more information about Quizlet try this Wikipedia link, or the Quizlet website.

How does Quizlet help enable cheating?

 After you make a set of cards you make them public.  Most students seem to do this. However, most students simply re-type the questions they see in the book or get handed back to them on quizzes or tests.

Because the Quizlet items are public, when a different student types that exact question into a Google search bar, the Quizlet card, or an entire deck of cards, comes up. Click on the link and suddenly you’re on Quizlet with lots of potential cards that match your search phrase. If the page is long, then most student’s know they can simply hit Control+F (on PC) and Command+F (On Mac).  It searches for the first word of the question on the page and takes you right to the answer you want, bypassing all the other cards with ease.

Is this a real problem? Institutions of higher education think so. Read this link article about how rampant Quizlet cheating is. Warning: 12 students got suspended from college in this article.

 What can you do?

 As a parent obviously you want your kid to learn, not cheat. I would suggest monitoring their homework activities. Are they doing their homework with their phone or a computer out? If so, how are they using it?

Also, maybe have a conversation about the value of a true education. Explain that it will eventually catch up to them if they are the kid that didn’t learn the content and other kids did.

And, finally, talk about ethics. There is such a thing as a “slippery slope.” If you become comfortable cheating in this way, won’t it be easier for you to let yourself cheat in a different way, maybe on something more serious?

I wish you good luck parenting. Your kid’s world is not the same world you grew up in.

Some Useful Links

https://en.wikipedia.org/wiki/Quizlet

https://quizlet.com/help/2444083/what-is-quizlet-and-how-can-i-use-it

https://www.insidehighered.com/news/2018/05/14/professors-warned-about-popular-learning-tool-used-students-cheat

Also try some of our other social media blogs:



Do you know the ESRB? And how it relates to your tween’s video games?

By Desmond Brown

Have you seen these images on your kid’s video game box? It is the symbol for the ESRB (Entertainment Software Rating Board) rating system. Like movies and television, video games have a rating system. It signals to everyone which games are “age-appropriate” for various ages.  

In the United State, games are given ESRB ratings before they are sold. The ratings are based on the content. Below I explain the various rating categories.

But before I do, allow to me explain that this system is pretty much voluntary. With one exception, the rating “AO” that means essentially “pornography”, stores don’t have to check the ID of a teenager or restrict sales of games because of the ESRB rating.  The courts in the United States have ruled restricting video game sales is the equivalent of restricting free speech. So, in theory, your tween can “buy” a violent, mature-only video game. Fortunately, all national retailers voluntarily restrict sales to minors for “M” games. This is probably because they would suffer a severe public backlash if they didn’t. However, any tween that really wants a game, and can play it without their parent’s knowledge, can just “aquire” it from someone older.

So, here’s the rating system:

E – For Everyone

These games are for everyone and are typically family or party-type games. Think Wii Bowling or Super Mario Cart. Common descriptions include Comic Mischief, Mild Fantasy Violence and Mild Cartoon Violence. “Cartoon Violence”, by the way, means the artwork looks very flat and cartoony. “Fantasy” means the artwork is more realistic.

E 10+ – For Everyone Ten and Up

This means the game is more suited for children aged 10 or up. These games typically have: Crude Humor, Mild Violence, Suggestive Themes, and Mild Language.

T- For Teen

“Teen” means “13 or higher.” These games feature Crude Humor, Mild to Moderate Violence, Mild to Moderate use of Language, Suggestive Themes, Sexual Themes, and Mild Realistic or Animated Blood.  Please note, these games are allowed to feature the use of tobacco or alcohol. As I said above, tweens are still able to purchase these games without the presence of an adult.  Most stores won’t check for an ID if the customer looks like they are in their teens.

M – For Mature

“Mature” games are typically the most controversial games because of their violent and suggestive content. Games like Grand Theft Auto or Call of Duty are associated with the “M” rating. They feature Blood and Gore, Intense Violence, Strong Language, Sexual Themes, and Partial or Full-Frontal Nudity. Parents or someone above 17 are typically required to be present when a “M” rated game is purchased. However, websites usually require just a button is pressed that “certifies” the purchaser is over 17.

A – For Adult (or AO – Adult Only)

“Adult” rated games are the most severely rated games by the ESRB. These games are only available for people 18 or older and often have pornographic content. Very few games today are given an “A” rating and very few stores like GameStop or WalMart even sell these games.

While the ESRB rating system is important for parents to know (the ESRB provides its own “parent discussion guide” here), parents should also consider going online to look at how other parents view a particular game. Try “Google-ing” the game name and “parents” or “parent reviews”.

You should also know that another important element of games that many manufacturers will display is the Interactive Elements of the game. These can include In-Game Purchases, Users Interact, Shares Location or Unrestricted Internet. Unfortunately, these labels might not be detailed enough. Does “In-Game Purchases” mean buying skins for a character, buying loot, adding powers, or turning off annoying features?  Does “Users Interact” mean only text chatting, or is voice added? Or video? Parents will have to do additional research whenever they see these markings.

You will also want to know if a game is an online multiplayer game. In many cases, game manufacturers do not filter the online connections by age group, so your tween could be playing a game with a complete (adult) stranger, if you are not careful. Dr. Lauber told us a story of walking by his tween playing an online game and hearing, through the kid’s headset, several adults swearing. He immediately changed the “game playing while online” rules at his house.

I don’t want to imply that all game playing is harmful. I don’t think it is. I’m an avid video game player myself.  But, I’m not a tween, and many of today’s most popular games were not around when I was young.  Parents, you must be careful. Not “every game” is for “everyone”.

Links:

For more information on ESRB’s policies and how they rate games, you can visit their website at http://www.esrb.org/

To see what the ESRB has to say directly to parents, try

https://www.esrb.org/about/familyguide.aspx

To see the Federal Trade Commission’s discussion on what parents can do to limit the access of children to video games, try

https://www.consumer.ftc.gov/articles/0270-kids-parents-and-video-games

The Family Online Safety Institute also offers this advice: https://www.fosi.org/good-digital-parenting/tips-help-manage-your-kids-games-and-apps/

What is an “influencer”? And what’s it got to do with your tween?

pic of Morgan Rihn

By Morgan Rihn

Maybe you’ve heard of an “influencer” – the newest big thing in advertising. It’s all the rage right now.

It starts with an average person (or celebrity) who has an opinion. They build a following, and finally, brands jump on board and pay them either with cash or free product to promote the brand’s products.

There are influencers in beauty, fashion, fitness, gaming and more. It’s a marketing strategy that’s becoming widely successful. And you should know about it.

Where are influencers seen?

Instagram is the most popular platform for influencers. Just scroll through your ‘Explore Page’ on Instagram to find numerous influencers you might like. But influencers are on other social media platforms, too. YouTube is a  popular place, and so is Facebook, Snapchat and Twitter.

Popular (adult) influencers

Influencers often are celebrities. This make sense. Its easier for them to get a large following. In general, more views = more business. Kylie Jenner is the highest paid celebrity influencer. She earns $1 million per sponsored Instagram post. Selena Gomez receives $800,000 per post and Christiano Ronaldo earns $750,000. Kim Kardashian West, Beyoncé, Dwayne “The Rock” Johnson, and many more make millions from sponsored posts.

But many top influencers are not household names. For example, here are a few of 2018’s top influencers:

Huda Kattan
  • Makeup artist
  • Beauty blogger
  • Founder of Huda Beauty
  • 24.3 million Instagram followers
  • 2.2 million YouTube subscribers
Cameron Dallas
  • Actor in “Expelled,” “The Outfield,” & “Chasing Cameron”
  • Well-known for his Instagram content
  • 20.7 million Instagram followers
  • 3.8 million Facebook followers
James Charles
  • Male spokesperson for beauty
  • Covergirl’s first male spokesmodel
  • 2.1 million Instagram followers
  • 15.9 million YouTube subscribers
Joanna Gaines
  • HGTV’s Fixer Upper host
  • Magnolia Homes, renovation business, owner with husband Chip
  • Instagram reflects her work and personal life
  • 4.8 million Instagram followers
Do influencers influence youth?

There’s no doubt celebrities and influencers are having an effect on America’s youth. A company called Mintel (link) has reported that one third of kids aged 6-17 consider their top role models to be social media stars, i.e. influencers. This outranks actors, athletes, musicians and even the President.

Also, for kids, YouTube is the second most common source of information about new entertainment and toys, behind only TV commercials. This is not really a surprise. The current generation of youngsters already represent buying power of over $44 billion (link) with an additional $600 billion of family-spending also influenced by this generation.

Is there a problem here?

Maybe. Many parents don’t know that the FCC regulates TV content for children. However, they don’t have a say over Internet content. For example, there have been long standing rules about how much time in each TV show can show commercials, whether a TV show can show a product (called “product placement”), and if there was any compensation for that product placement. The regulators and protectors of children have long had their eye on TV.

But that’s not the case with social media and Internet influencers. Regulators are only now beginning to ask: “Should there be a visible disclaimer if a social media personality is being paid to endorse a product? Should there be restrictions on how much ‘content’ is pure advertising? Should there be quality checks on content for effects on health and safety?”

But you’re probably saying: “But really, what’s the big deal? It’s just stuff my kid watches to entertain themselves? Is it really having any impact?”

“Yes” is the short answer. Though this is so new not many studies are out yet, one study did find that influencers can change what your child eats. (link)

And the Bloomberg news service recently had a panel discussion on how YouTube’s children-focused channels actually have a lot of paid advertising disguised as content.

Do you need to panic? We don’t yet think so. But it is a good idea to monitor closely what your child is consuming on social media. And to find out who they follow and why they follow them.

Be aware that your kid is marketed to just as heavily as every other target demographic. Companies want their business. Meanwhile, Internet regulations with regard to children are not nearly as sophisticated and ingrained as TV rules, so it’s a bit more “user beware” out there.

And don’t forget – they don’t call them “influencers” because they have NO effect on your kid – or the bottom line of the company…

Some other useful links:

https://www.cbsnews.com/pictures/social-media-influencers-influential-2018/

https://influencermarketinghub.com/top-25-instagram-influencers/

https://www.cnbc.com/2018/07/31/kylie-jenner-makes-1-million-per-paid-instagram-post-hopper-hq-says.html

And check out our other blogs on…

Is your tween making a bet on March Madness?

By Seth Woolcock

March may be in the rear view mirror, but we’re still in March Madness. Auburn, Michigan State, Texas Tech and Virginia are this season’s Final Four.

Only 8,000 brackets (less than 0.05 percent) of the 17.2 million brackets created on ESPN’s website this year predicted these four teams. That’s sheer madness!

But last year the United States legalized sports gambling – nationwide. According to the website WalletHub (link) one-in-five adults in the United States will bet on the tournament. That’s about 60 million Americans. For some perspective, only 126 million Americans voted in the last presidential election!

However, only 3 percent of the $10 billion that will bet on the tournament will be legal, sanctioned bets. Most bets will be done in large, illegal betting pools, or small, informal office/fun pools. Still, it is estimated Las Vegas will make $100 million on just the March Madness tournament from betting. That’s because twice as much money is bet legally in Las Vegas on March Madness than on the Super Bowl.

How much money are the college’s making? Well, the cost of the television rights has increased 4,535 percent since 1986 and right now, Duke’s basketball coach, Mike Krzyzewski, makes about $8.9 million a year. The combined salary of Duke University’s president AND the governor of North Carolina is only $1.4 million. The University of Kentucky’s basketball program is valued at over $246 million.

And $0 is what the NCAA pays the players for participating in the tournament (though the NCAA President Mark Emmert makes $2.1 million a year.)

So, does your kid bet on the tournament? I did. I do. I started in the 6th grade. And because I’ve won my small pool a couple of times over the years, I bet more this year than ever before. Not enough to break my bank, thank God, because I did miserably this year. My bracket’s been busted for a while. But many, many kids get their first exposure to betting by filling out a bracket for March Madness.

Sure, the basketball tournament can have a positive impact on your child. It exposes them to college athletics and may inspire them to work hard at their own sport. It can also create a bonding opportunity for family and friends. Arguably it might also teach how to lose graciously. Typically, only one person can win a bracket each year, so there are lots of losers.

But, are you also teaching your kid about the dangers of betting? If not, check out our recent blog on sports gambling (link).

If you want some advice on how to talk about your kid about gambling, I recommend this link to the National Center for Responsible Gambling. (link)

And if for any reason you don’t think your child’s in any danger from gambling, read these sobering statistics (link).   Gambling by tweens/teens is only getting bigger. This is not the world you grew up in.

Here’s a listing of our links:

http://www.ncrg.org/sites/default/files/uploads/docs/ncrgtalktochildren2015hi.pdf

http://knowtheodds.org/blog/talking-child-problem-gambling/

https://wallethub.com/blog/march-madness-statistics/11016/